The Perfit solution to in-store shopping
It all started at American Eagle in Circle Center Mall. Jason Fordham’s wife was trying on jeans.
As is the popular question for most issues now-a-days, Jason wondered if there was an app that made the fitting room experience less cumbersome.
Different size? Different brand? Shoes to go with those jeans? Jewelry?
And so, the Perfit solution started to form.
Jason brought back his idea to a few of his coworkers at the time, Casey Reagan, Jamal Khan and Tre Plowman.
“We wanted this to be a consumer-driven product,” Fordham said. “That’s the one thing that’s consistent. No matter if people shop online or in-stores, they want to own the experience from start to finish.”