zWORKS startup redefines online shopping experience
The cacophony of a typical shopping experience can be overwhelming. From hundreds of different TVs at Best Buy to 12,000 Amazon results to the endless pages of Google.
One zWORKS entrepreneur is changing the online shopping landscape.
Matt Phillips has worked in the retail industry over a decade. He went from Best Buy to Groupon to H. H. Gregg. For him, online shopping needed a more personalized touch.
“I felt that there is opportunity, not only from my retail experience but as a consumer, to really focus in on how you create an online environment that also has a personal touch,” Phillips said.
He has spent a long time watching the digital transition in retail and in 2017 he and his business partner, Tiffanie Rosencranz, decided to take matters into their own hands.