Couple sells Zionsville software firm nine years in the making

Zionsville-based Boosterville Inc.—which uses an app to connect cause-driven shoppers to businesses willing to donate a portion of sales to charity—has been acquired by Princeton, New Jersey-based Beyond, which plans to rebrand the program.

Financial terms of the deal, which closed in June, were not disclosed.

Boosterville co-founders Pam and Tom Cooper will remain with Beyond, which has about 500 employees.