Matt Phillips of Zionsville spent 13 years working in retail before leaving the corporate world to launch his own online retailer last year.

Parker Gwen, an ode to his children’s names, is the culmination of time Phillips spent working for Best Buy, Groupon Goods and HH Gregg. And it’s a response to what he believes is largely missing from today’s shopping experience: a one-stop shop for all the products that fill your home.