Megan Glover, an Angie’s List and Compendium Software alum, started 120WaterAudit in 2016 with the idea of targeting residential consumers nationwide with a water-testing kit that cost $120 every four months.

With water problems in Flint, Michigan, top of mind, the market had some traction. But in 2017, Glover encountered strong interest in the service from a different clientele base—municipal water utilities.