Data marketing company launches at zWORKS
A new startup company at zWORKS likes to mix things up – quite literally.
Mix is a data-driven marketing company that helps businesses get across the chasm between sales and marketing. They push for digital marketing alongside human intelligence.
“Sometimes you have to add the human element back in,” COO Gene Cottingham said. “Someone in the industry for 10 or more years may see trends that the computer doesn’t or some companies don’t have the $100,000 tool to assess the data.”
He described the cyclical process in five steps – creating the content, placing the content, evaluating the results, running those through the filters, and making recommendations to the changes in the content.